What: Quintessence Breastfeeding Challenge 2009 This fun event is a challenge for which geographic area ( province, state or territory) has the most breastfeeding babies, as a percentage of the birthrate, “latched on.” at 11am local time.
When: October 3rd*
Why: to celebrate breastfeeding and demonstrate promotion, protection and support for breastfeeding women and their families. It’s a chance for education and peer support done in a fun social way.
Location: a health unit or hospital, local coffee shop, mall or any other venue.
Numbers: 2-??
"Latch on": 11am local time. Some sites are a few breastfeeding women who get together to “be counted” and others are much larger events with lunch, raffles, education, speakers, door prizes etc
Registration: online at no cost and submit some simple paperwork to be counted on the big day. Dial up www.babyfriendly.ca
Background: In 2001 when this event started, there were 856 babies at 26 sites in British Columbia, Canada. Last year there were 5,383 babies at 230 sites across Canada and the US. This year we would love to see that number increase dramatically. Do your part, join us - organize a site - big or small! Every breastfeeding baby counts in the final count.