Starts in 4 days · October 1–7, 2026
Supporting breastfeeding families.
For 25 years, families have gathered during National Breastfeeding Week to be counted breastfeeding together. Find a site near you, or host your own.
Key Initiatives
Breastfeeding Challenge
An annual event held during National Breastfeeding Week. Launched in 2001 by Dr. Wah Wong as a Guinness World Record attempt, and run every year since.
Learn moreB.C. Women’s Milk Bank Support
The Foundation makes ongoing donations supporting the BC Women’s Provincial Milk Bank, so that human milk reaches the babies who need it most.
Learn moreEducational Programs
IBLCE-approved courses for hospital and community health professionals, and collaborative hospital meetings under the “Catch the Spirit” banner.
Learn more25 Years of Impact
A Growing Global Movement
British Columbia, Canada
How to take part
Find a site
See who is hosting near you, in person or online, and let the organizer know you are coming.
See all sitesHost a site
Register your community, hospital or group as a site. Pick any day and time during the week that suits you.
Register a siteSubmit your report
After the event, send us how many families took part. Photos are welcome, with everyone’s permission.
Get the formOrganizers: send us your numbers.
Submit your report from your dashboard, or email your count to info@babyfriendly.ca. Pictures are welcome.