About The Challenge

About the Challenge

In 2001 the Quintessence Breastfeeding Challenge started in the Canadian province of British Columbia with 856 babies and their mothers at 26 sites. By 2016 there were over 4,000 children in six countries. The Breastfeeding Challenge continues to grow globally as additional people join in. There are now more breastfeeding events than there were when the Challenge started so the participation numbers have waxed and waned over the years but the trend has been towards growth. This year we would like to see the numbers increase particularly in hospital NICUs. Do your part, join us- organize a site big or small! Every breastfeeding child counts in the final numbers!

2018 Challenge Results

In 2018 we  had over 2,500 children take part children and hundreds of adults in four countries. Sites varied in size and location, but it was a fun event for all. In the 18 years of  Challenges thus far, there have been over 67,000 breastfeeding children taking part. When the Quintessence Breastfeeding Challenge was first undertaken in 2001, we did not realize that 18 years later public breastfeeding would still present a major challenge for many women. In recognition of this fact, we have kept the original title of the event. We have received some feedback stating that some women find breastfeeding easy and therefore don’t relate to this title. Whereas this is true for some, our breastfeeding statistics clearly indicate that mothers are not achieving their own breastfeeding goals and that society still makes it challenging to breastfeed. The Breastfeeding Challenge is one strategy to help spread the word globally that breastfeeding is normal and an important strategy for child and maternal health. Truly, the road to lifelong health begins with breastfeeding.